Beyond the Like Button: Designing for Social Identity

Victor Yocco

Short workshop - in English

Users and clients expect digital experiences to allow for social interaction. Because of this, digital design teams are constantly pushed to include social aspects into their products. Incorporating effective social interactions into an experience isn’t as simple as placing a “Like” button on every page. Designing a successful, usable and influential social experience requires thoughtfulness and a conscious effort.

This workshop will focus on how design teams can address users' social identities to create meaningful social interactions. Social Identity Theory provides a framework for design teams to thoughtfully incorporate elements of social influence within their work. We will define and discusses key elements of Social Identity Theory, using relevant examples from digital design. Attendees will work together to explore the potential social identities of their users, potential users, and non-users. We will explore what types of social interactions might be most appropriate for the various experiences attendees design. We will also look at creating an experience that addresses meaningful social experiences at a holistic level.

You will learn:

  • How to use psychological principals as a framework for design
  • Key components of Social Identity Theory
  • How components of Social Identity Theory are applied to popular websites and digital products
  • Questions that should be asked when incorporating any type of social experience into design
  • Why they should explore their users' social identities and address these in their design

Primarily for:

Participant requirements: